MarTech & AdTech Enablement
A holistic approach to finding the right technology to serve you and your customer.
Point of View
Drive business value and create experiences that customers love.
We generate demand with marketing and advertising tactics that rely on best-of-breed technologies. Our consulting professionals take a case-driven approach to make the most of your MarTech and AdTech stacks to drive incremental business performance and create extraordinary customer loyalty.
Capabilities
Use tools that make a difference in your customer’s experience.
Our teams work with your organization to streamline, scale, and optimize your marketing and advertising toolbox.
MarTech & AdTech Assessments
Unlock value with your MarTech and AdTech stacks and identify the technology, data, process, and operating model enhancements needed to achieve visionary use cases.
Intelligent Content Enablement
Redefine content as an asset instead of an expense and fulfill the four purposes of intelligent content: unification, adaptiveness, efficiency, and accuracy.
Journey Orchestration Optimization
Analyze customer interactions across multiple touchpoints, achieve the best communications, and predict customer interactions with the right technology for your organization.
Vendor Selection
Find the best MarTech and/or AdTech vendor(s) for your technology stack to enable your long-term marketing strategy.
Unified Measurement
Measure and attribute customer and marketing behavior to understand holistic marketing performance and incrementality. Optimize your marketing mix to achieve specific business outcomes.
Audience Strategy & Development
Utilize customer data to inform audience strategy and development. Identify audience segments and build lookalike models to maximize your paid media campaign performance.
360-Degree View of Customer Enablement
Unify customer data and MarTech and AdTech toolsets to create a 360-degree view of the customer and to enable progressive personalization.
Progressive Personalization
Leverage the power of real-time personalization to create seamless and exceptional experiences for your customers.
Consent Management
Ensure California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) compliance with a value-centric marketing approach.
Media Diagnostics & Optimization
Evaluate and optimize your media processes for efficiency.
Case Studies
