In this downloadable article, we offer a practical approach for CMOs (chief marketing officers) to transform their organizations through artificial intelligence (AI).
Why AI matters for CMOs
AI platforms like Open AI’s ubiquitous GPT present a range of new capabilities to marketers that can improve many aspects of the marketing process. While there are many applications, one of the most compelling uses for marketers is the creation of highly personalized experiences for each customer, in turn increasing engagement, loyalty, and conversion.
But to realize the value of AI’s power for personalization, marketers must adapt their organizations in several ways. In this article, we look at the potential marketing applications of AI (specifically generative AI) and the actions required to capitalize on that potential.
What you’ll learn
This article dives into the key applications, specific prerequisites, and critical tactics needed for CMOs to realize value from AI.
Download this article to explore:
Five key marketing applications for AI
How to move toward an AI-powered experience
Five specific prerequisites for using AI in marketing
The future of marketing-driven AI
The space is evolving rapidly, presenting both opportunities and challenges for marketers. In our estimation, those who stretch their teams into AI now will reap outsized benefits as the space continues to mature.