Partnership

Credera and Adobe

Reimagine how you communicate with your customer through our digital solutions from Adobe.

Overview

Why our partnerships are different.

As a Platinum Solutions Partner for Adobe worldwide, we leverage our deep industry knowledge alongside our expertise across the marketing technology ecosystem to help clients, envision, implement, and optimize for their specific transformation goals.

Adobe Capabilities

This is how we are helping our clients.

Additionally, we help our clients improve their end-to-end campaign management, achieve omnichannel marketing, assist in customer acquisition and retention through advanced analytics, personalized and dynamic web experiences, marketing automation, and targeted marketing.

MarTech Assessment

We create an actionable blueprint to leverage your Adobe solutions, data, tools, and methods to enable marketing capabilities focused on customer-centric strategies. We first outline the audiences, customer journeys, and use cases that need to be enabled by technology, and then input information into our proprietary technology, data, and insights assessment. We combine both experience strategy and technology enablement expertise required for success.

Marketing Automation

We enable our clients to tailor customer journeys at scale and coordinate customer experiences across external platforms. We leverage Adobe’s marketing automation platforms, Campaign (B2C) and Marketo (B2B), to deliver personalized and timely content across channels. Our clients analyze their owned data to create a contact model, ensure their content organization can support dynamic and personalized content, develop and implement an orchestration strategy, configure and test automations, and analyze and optimize campaigns.

Intelligent Content

We help our clients overcome their greatest content challenges by enabling intelligent content that is unified, adaptive, efficient, and accurate. We begin with a clear content vision and strategy and then develop a comprehensive taxonomy, tagging strategy, and content model that is implemented through Adobe Experience Manager’s framework, leveraging Content and Experience Fragments, and robust tagging capabilities.

Analytics Implementation

We help our clients determine a strategy to implement, maintain, and optimize a best-in class analytics solution. We begin by analyzing our clients’ business objectives and how users are interacting with their web properties in order to produce a page naming, variable, event, and property strategy.

CDP & 360

We work with our clients to analyze customer journey touchpoints and prioritize one-to-one marketing use cases that create more personalized customer experiences. We leverage Adobe’s Experience Platform and unify customer data inputs to create a golden record to be used to conduct advanced analytics of their customers, apply audience segmentation, and enable real-time activation across their entire marketing stack.

AdTech & DMP

Through the use of Adobe Advertising Cloud and Adobe Audience Manager, we provide our clients a powerful, yet simple end-to-end advertising solution. We help our clients optimize and maximize the incremental return on ad spending for each campaign by enabling automatic creation of multiple advertising campaigns and promotions, using omnichannel content activation and DMP integration, and tracking performance with detailed reporting.

Performance & Optimization

We use an experimentation and data-driven approach to identify, prioritize, test, and implement opportunities. We leverage industry-leading solutions such as Adobe Analytics, Launch, and Adobe Target to ensure we find the necessary insights and quickly test and implement the winning test version.

Personalization

We help create personalized and consistent experiences across all touchpoints of the customer journey by leveraging our intelligent content framework and integrating best-in-class solutions such as Adobe Target, Adobe Analytics, Adobe Audience Manager and Adobe Experience Manager.

Commerce Offering

We work with our clients to help them drive more revenue through ecommerce by developing a commerce strategy and then implementing, migrating, optimizing, and/or maintaining their Magento Commerce solution.