MarTech
Capture customer loyalty by enabling the delivery of personalized and relevant customer experiences at scale in a crowded MarTech landscape.
Point Of View
Drive incremental revenue.
Consumers are demanding personalized experiences in exchange for their loyalty. When 80% of customers prefer a hybrid buying journey, it’s critical for companies to find the right MarTech consultant partner and use the right MarTech stack and strategy to organize and deliver value at each interaction.
![[C2-L-3] [S2-M] MarTech Optimization](https://images.ctfassets.net/76f8cs5bg9si/17MOgfwmBfk0Jh4yxGNZbg/e30a360158a087a1b1fd883b4d5d7ac8/Credera_General_0196__copy.jpg?w=1600&h=1068&q=90&fm=webp)
Customer insights
At the intersection of marketing and technology, MarTech drives better customer insights by using data and technology to capture, analyze, and interpret customer interactions across channels and touch points. Putting this data together surfaces trends and preferences to better serve customers and create business value.
of consumers say their loyalty is impacted by how well a brand understands their needs.
Customer engagement
What is the value of a truly engaged customer? It would enhance not only revenue, but also customer satisfaction and brand perception. When deployed correctly, MarTech can both automate personalized interaction and facilitate real-time engagement.
of consumers are more likely to purchase from brands that provide tailored experiences.
Customer acquisition and retention
As marketers look for ways to gain and keep customers in the fast-moving digital world, MarTech offers a streamlined approach by finding high-potential leads and creating personalized outreach for acquisition and then developing specific offers and proactive support for retention. Together these drive growth and customer value.
of customers get frustrated when they don’t have personalized experiences.
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How We Can Help
Experience the difference.
At Credera, one of our core values is tenacity. In the constantly growing MarTech space, we believe a team that overcomes the challenges of a new technology or novel problems with tenacity can find success. We call this the Credera Difference, and we invite you to hear directly from some of our clients about working with us. As a leading MarTech consultant, we offer end-to-end MarTech expertise focused on creating personalized experiences that deliver meaningful customer and business outcomes. We bridge the gap between marketing, sales, and technology to ensure there is shared understanding of value across the organization, creating harmonious and effective cross-collaboration needed for MarTech to reach its potential.
Read how a leading pharmaceutical drug maker transforms consumer marketing through MarTech.
Explore how a modernized website platform helped the American Cancer Society better serve its users.
Credera came in and helped me as a marketing executive to realize our brand vision of sharing thought leadership and best practices as a way of providing greater client value.
Jim Aubele
Former CMO, Ryan LLC
CHOREO
Transform your operating model
Today’s markets are fast moving and competitive—so you need to act with speed and agility. Credera helps organizations realize value quickly by creating and implementing high-performing marketing operating models that are powered by and optimized through AI and built to scale.
Partnerships
Discover our partnerships.
We work closely with these partnerships and have deep knowledge of these tools to deliver the best results for a client’s specific needs and goals.
Our Experts
We believe we’re better together.
At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.
Jay Proulx
Vice President, Adobe Practice
Josh Nicholson
Managing Director
London
Data
May 20, 2020
Running Your Own Marketing Analytics Workbench
Marketing analytics is the science of collecting, measuring, and analyzing raw data in order to draw meaningful insights....
Strategy
Jul 14, 2024
Credera’s MarTech Reference Architecture part 1: An overview of how it works
We attempt to simplify the MarTech puzzle using Credera’s MarTech Reference Architecture. This reference architecture...
Contact Us
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