At the intersection of marketing and technology, MarTech drives better customer insights by using data and technology to capture, analyze, and interpret customer interactions across channels and touch points. Putting this data together surfaces trends and preferences to better serve customers and create business value.
of consumers say their loyalty is impacted by how well a brand understands their needs.
What is the value of a truly engaged customer? It would enhance not only revenue, but also customer satisfaction and brand perception. When deployed correctly, MarTech can both automate personalized interaction and facilitate real-time engagement.
of consumers are more likely to purchase from brands that provide tailored experiences.
As marketers look for ways to gain and keep customers in the fast-moving digital world, MarTech offers a streamlined approach by finding high-potential leads and creating personalized outreach for acquisition and then developing specific offers and proactive support for retention. Together these drive growth and customer value.
of customers get frustrated when they don’t have personalized experiences.
Companies have more data than ever, but most still struggle with the sheer size and variety of possible data inputs. We're sharing a four-part whitepaper to address these issues and help...
How We Can Help
At Credera, one of our core values is tenacity. In the constantly growing MarTech space, we believe a team that overcomes the challenges of a new technology or novel problems with tenacity can find success. We call this the Credera Difference, and we invite you to hear directly from some of our clients about working with us. As a leading MarTech consultant, we offer end-to-end MarTech expertise focused on creating personalized experiences that deliver meaningful customer and business outcomes. We bridge the gap between marketing, sales, and technology to ensure there is shared understanding of value across the organization, creating harmonious and effective cross-collaboration needed for MarTech to reach its potential.
Read how a leading pharmaceutical drug maker transforms consumer marketing through MarTech.
Explore how a modernized website platform helped the American Cancer Society better serve its users.
Jim Aubele
Former CMO, Ryan LLC
CHOREO
Today’s markets are fast moving and competitive—so you need to act with speed and agility. Credera helps organizations realize value quickly by creating and implementing high-performing marketing operating models that are powered by and optimized through AI and built to scale.
Our Experts
At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.
Vice President, Adobe Practice
Managing Director
London
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