Ecommerce optimization

Integrate data-driven shopping flows with user-centric design and search engine optimization (SEO) to reach peak digital performance.

Why It Matters

Elevate your brand.

By harnessing the power of strategic ecommerce optimization, companies can elevate their digital storefronts into captivating shopping destinations that resonate with target audiences.

User experience

Offering personalization that uses data-driven insight means you can tailor the shopping experience for individual customers, building a deeper consumer connection with your brand.

Reduce abandonment rates

Ensure the odds are in your favor by understanding and eliminating pain points in the buyer process. A smooth checkout cycle means more successful conversions.

70.19%

average cart abandonment rate in 2023.

Customer loyalty

Offering the optimal ecommerce experience plays an important role in the likelihood of long-term success. Customer loyalty will allow you to build:

Personal preference: Once trust is built, it is highly likely your brand will be a point of preference for users, leading to a long-term revenue stream.
Advocacy: Positive experiences can turn into recommendations to friends, family, and colleagues, leading to new users with no new user acquisition costs.

Credera’s MarTech Reference Architecture Part 1: An Overview of How It Works

Credera’s MarTech Reference Architecture Part 1: An Overview of How It...

Technology exists to optimize and automate complex or manual tasks, and the business of marketing is no doubt, complex. For marketers, this is where marketing technology, or “MarTech,”...

Read Now

How We Can Help

Experience the difference.

At Credera, our deep technology expertise across cloud and engineering, coupled with our modern marketing transformation expertise, allows us to work across IT and business to create extraordinary outcomes for our clients. We go beyond the surface of search, delving deep into cutting-edge technical tactics to deliver insight that leads to action.

No matter where you are in your optimization journey, we work with you in deep partnership, helping shepherd your vision into reality. We call our approach the Credera Difference, and we invite you to hear from our clients on how it feels to work with us.

Read how omnichannel growth improved hiring processes.
See how we transformed 7-Eleven's digital guest experience.

I know it is a cliché, but Credera really is an extension of our team. Generating and sustaining this kind of growth requires a lot of very difficult days. I am always glad Credera is next to us, shoulder to shoulder, solving the problems and capturing the next opportunity.

Vice President of Digital Operations and Ecommerce, Pep Boys

Offerings

Embed iterative improvements.

By learning and embedding ecommerce optimization techniques, we ensure you win in the long term.

Enterprise search

We leverage techniques including faceted search, natural language processing, and semantic search to streamline information retrieval. We also ensure data is structured for optimal search performance through crafting taxonomy and metadata strategies.

Conversion optimization

Our systematic approach allows us to iteratively refine your ecommerce optimization. Through rigorous testing and research, we provide data to inform actions that support your growth objectives. And by meticulously fine-tuning elements like checkout processes, product presentations, and call-to-action designs, we drive results.

Partnerships

Discover our partnerships.

Our strategic partnerships help us set brands apart from the competition by equipping them with powerful software and platforms to exceed their ecommerce goals.

Our experts in the space

We believe we're better together.

We’re fueled by the opportunity to help organizations embrace ecommerce as part of their ongoing pursuit of digital excellence. Our experienced team will work closely with you to provide expert guidance and hands-on support, ensuring your ecommerce enablement process is a success.