Customer & Marketing Strategy
In a hyper-competitive, consumer-driven landscape, customer intelligence informs superior marketing strategies that win. Let’s create your lasting competitive advantage.
Point of View
Know thy customer.
Great organizations know that customer and marketing strategy is about a holistic approach. Combining the right people, processes, data, and technology together can be the difference between a good marketing strategy and one that truly becomes a powerful competitive advantage. As a part of the Omnicom family of brands, we have additional marketing and customer experience capabilities to create the teams of experts to drive client success. Our nimble, innovative, and data-first philosophy equips future-forward marketing organizations with solutions that create lasting customer awareness, demand and experience.
Create lasting customer awareness, demand, and experience.
Transform into a nimble, customer-centric marketing organization.
Customer & Marketing Strategy Assessment
Assess your strategy across people, process, data, and technology to benchmark, assess, and diagnose opportunities to leapfrog the competition.
Build alignment around a unified vision for marketing and customer experience strategy and foster an organizational culture that inspires innovation, agility and a data-first mentality.
Customer Journey Map
Understand your current state customer journey and any points of friction. Design a seamless experience to augment your customer and marketing strategies and paths to customer acquisition and retention.
Marketing Strategy & Roadmap
Develop thoughtful customer and marketing strategies that clarify your value proposition, define impact drivers, and lay the foundation for transformation.
Customer Experience Transformation Playbook
Create an end-to-end playbook that details the strategy, operating model, and execution tactics to deliver marketing and customer experiences that create and sustain competitive advantage.
See how we solved these challenges for our clients.
Leading U.S. Airline
Achieving industry-leading customer satisfaction scores through customer experience innovation.
Collaborating with the head of customer experience (CX), Credera led the CX strategy initiative to enable multi-year CX innovation to achieve and maintain the highest Net Promoter Score (NPS) and customer satisfaction in the industry.
Corporate Strategy, Customer & Marketing Strategy, Modern Marketing Transformation
Leading Pharmaceutical Company
Creating a cohesive brand that makes patients top priority.
Credera and a leading pharmaceutical company partnered to develop a brand and communication strategy for a new company function.
Experience Design, Customer & Marketing Strategy
Reimagining the home buyers' journey.
Credera helped Highland Home reimagine their website catering to home buyers’ needs and showcase Highland’s commitment to quality and customer satisfaction.
Mobile Solutions, Customer & Marketing Strategy, Experience Design
Leading Pharmaceutical Drug Maker
Transforming consumer marketing through MarTech.
Credera and Omnicom Precision Marketing Group were engaged by a leading pharmaceutical drug maker to transform their new marketing organization.
Modern Data Architecture, AdTech & MarTech Enablement, Modern Marketing Transformation