Data analytics

Data analysis provides the foundation for informed decision-making, innovation, problem-solving, and efficiency.

WHY IT MATTERS

Turn data into insights.

Empower your teams to make data-driven decisions that power positive actions for your customers or your internal teams.

Efficiency

Every organization is weighed down by manual or repetitive tasks that could be accelerated or eliminated by AI products. Whether you’re building AI products for your unique internal operations or for external customers, or perhaps looking to implement existing products alongside your current and complex architecture, efficiency is one of the most scalable benefits in the AI space.

Regulations and compliance

Many industries are subject to stringent regulations and standards. Data analysis can help ensure compliance by monitoring and reporting various metrics, making non-compliance patterns easier to spot, manage, and report.

53%

of CEOs believe regulatory changes will impact their profitability in the next 10 years, according to a 2023 CEO survey.

Customer insights

Data analysis provides insights into customer behavior, preferences, and needs. This information is invaluable for tailoring products, services, and marketing efforts to target audiences effectively. It can help with:

Predictions: Enhance the customer experience by offering similar products, predicting ‘next best steps’ for a customer, or predicting internal needs such as automated inventory re-stocking.
Future trends: Your data analysis can provide insights, such as emerging patterns, market trends, or customer preferences you may not have noticed otherwise.

Data may be the new oil, but few know how to refine it: Data strategy series part 1

Data may be the new oil, but few know how to refine it: Data strategy...

No one argues about the value of data in this new century, so why are so many companies experiencing such a data discontent and never achieving the value? Here is the first of four mistakes...

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How We Can Help

Experience the difference.

One of our core values is integrity, which means we will challenge the status quo, train your teams, and ensure you are truly benefiting from your data. Watch some of our client testimonials to see what it’s like to work with us in our Credera Difference series.

Credera works with clients to identify their specific needs and goes beyond high level dashboards to let users dig in and uncover the ‘why’ behind the ’what.' We work together to implement an architecture and culture that brings together data and people in a meaningful way. This includes an evaluation of the people, processes, and tools needed to successfully unlock value from their data.

Explore how we fostered a data-driven culture for NRG.
See how data streamlined processes and enabled growth in commercial real estate.

The Credera team’s technical expertise, deep understanding of our business, well-thought-out methodology, and focus on change management were all critical to this project’s success. We ultimately achieved amazing breakthroughs in our technical infrastructure and business outcomes thanks to the team’s tremendous accomplishments. They were just what we needed to overcome the considerable hurdles that we faced.

Senior Director, Data Governance and Engineering

NRG

Offerings

Explore our data analytics offerings.

Unblock the common challenges that hinder data-driven analysis and insights.

Data visualization

See patterns and trends that demand action in a way that's useful and relevant to your organization.

Marketing Analytics Platform

Consolidate customer, transactional, media, supply chain, and other relevant data into a single environment for marketing performance improvement through data science analysis, cleanroom integration, other data onboarding.

Explore Further

Analytics engineering

Ensure your data foundations are set up for you to succeed by working with our seasoned data engineers.

Insights-as-a-service

Take the strain off your internal teams by relying on experienced resources and robust platforms that allow you to focus on what's most important: taking action.

Partnerships

Discover our partnerships.

Our strategic partnerships help us improve customer experiences across a diverse range of industries and organizations, from customer relationship management (CRM) implementation and marketing automation, to process optimization and application integration.

Our Experts

We believe we’re better together.

At Credera, we believe that unique perspectives and backgrounds make us better, stronger, and faster. Meet our leaders in this space who are creating a better environment to work, grow, and deliver outstanding client experiences.