Pure Signal | Strategies that Set You Apart in the AI Era

Credera is excited to announce the release of a new Pure Signal episode: "Strategies that Set You Apart in the AI Era."

On this episode

Can your enterprise stand out when everyone is using the same AI tools? In this episode of Pure Signal, the team explores how to achieve real differentiation and why bold, strategic thinking is more critical than ever before.

As AI becomes standard across tech stacks and workflows, Ryan Medellin, Kevin Erickson, and Jake Carter challenge listeners to go beyond task automation. They discuss how companies can use this moment not just to move faster, but to think bigger by rethinking customer engagement, internal processes, and even the game they’re playing altogether.

From innovation cycles and macroeconomic uncertainty to the evolving expectations of a new workforce, this episode looks at why tech parity creates both pressure and opportunity. You’ll hear how to build strategic hedges, where human-centered design regains importance, and why companies that embrace creativity over conformity will come out ahead.

Outline

• 00:00 Intro

• 01:30 Standing out amidst the noise

• 07:15 Taking a page from previous innovation playbooks

• 13:15 Finding certainty in a highly evolving market

• 19:00 Focusing on outcomes over speed

• 24:00 Humans as the differentiators

• 33:30 Driving authentic excitment aross your teams

• 41:20 Final thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Digital Strategy and Delivery Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in AI, ML, big data, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI