Pure Signal | Getting Buy-In from the C-Suite

Credera is excited to announce the release of a new Pure Signal episode: "Getting Buy-In from the C-Suite."

On this episode

How do you get bold ideas approved as budgets get smaller and plans face higher levels of scrutiny? In this episode of Pure Signal, the team unpacks what it really takes to earn leadership buy-in for AI and innovation initiatives.

As enterprises race to release their great next product, Kevin Erickson, Jake Carter, and Ryan Medellin unpack how leadership teams are balancing bold ideas with operational reality. From shifting economic headwinds to change fatigue, the episode explores why some projects stall and others gain traction, and what that reveals about timing, trust, and executive attention.

This episode offers a playbook for getting approval, even when you’re not in the room where decisions are made. Topics include translating technical ideas into business outcomes, using design sprints to create executive momentum, understanding the timing of bold vs. incremental bets, and the surprising influence of behavioral economics on buy-in. If you're navigating enterprise dynamics from either the top down or the bottom up, this conversation is packed with tactics to help your next idea land.

Outline

• 00:00 Intro

• 01:35 Who's responsible for innovation

• 04:50 Change is inevitable

• 09:55 Building excitement for these innovations

• 13:50 Evaluating if your enterprise is ready

• 17:30 Maintaining energy & momentum

• 26:30 Confidence is a needed attribute in today's leaders

• 29:05 Finding the balance between the future and present

• 35:10 Tangible advice for earning leadership buy-in

• 45:10 Final thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Digital Strategy and Delivery Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in AI, ML, big data, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI