Omnicom named a leader in The Forrester Wave™: Commerce Services, Q1 2026

Credera parent company Omnicom (NYSE: OMC) has been named a Leader by global research and advisory firm Forrester in “The Forrester Wave™: Commerce Services, Q1 2026.”

Within Forrester’s 23-criterion evaluation, Omnicom received the highest scores possible in 18 criteria, including vision, innovation, global delivery strategy, and AI-powered commerce strategy, technology, and operations.

“This recognition from Forrester validates what we see every day working with brands and retailers: The winners in commerce are the ones who architect for orchestration, not just channels or tactics,” said Olin Moran, Partner and Commerce Lead at Credera. “They connect demand, loyalty, and data into one coherent strategy that works across marketplaces, retail media, and physical stores.

“Our approach has always been about focusing on what's practical and what performs,” he continued. “Being recognized as a leader across commerce strategy, retail media intelligence, and omnichannel execution is proof that systematic, sustainable transformation delivers real results.”

The combination of Credera’s digital commerce expertise, Flywheel Digital’s cloud-based digital commerce platform, and the acquisition of IPG’s Acxiom identity graph of 2.6 billion verified individuals to further enrich customer data for targeting has solidified Omnicom’s position as a global leader in end-to-end commerce experiences.

The Forrester evaluation noted that Omnicom “offers outstanding commerce strategy development and execution in most facets of commerce, including physical point-of-sale solutions, CRM and loyalty programs, retail media, and commerce organization design.”

The report continued, “Customers praise Omnicom’s ability to perform as a single agency, giving them access to a large talent pool. They acknowledge it’s unlikely they will encounter a challenge Omnicom hasn’t already tackled.”

Read the full Forrester Wave™: Commerce Services, Q1 2026 report here.

About Credera

Credera empowers the world’s leading brands to navigate the complexities of data, technology, and marketing. As the global consultancy embedded within Omnicom’s creative and media scale, we bridge marketing ambition and technical execution to accelerate growth and build transformations that last.

By combining deep technical expertise with creative firepower, we help enterprise leaders achieve marketing and advertising enablement and technology and data excellence. Our iterative approach ensures we deliver enterprise-ready AI and systems that are trusted, governed, and human-centered. We believe that when technology supports the business, everything works better, inside and out.

About Omnicom

Omnicom (NYSE: OMC) is the world’s leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom’s Connected Capabilities unite the company’s world‑class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients’ most critical growth priorities. For more information, visit omc.

• AI powered
• Commerce services
• Forrester Wave