Whitepaper
Feb 17, 2026
Read the Report: Omnicom named a Leader in The Forrester Wave™: Commerce Services, Q1 2026

As a commerce technology leader, Credera has helped Omnicom become a commerce powerhouse that enables its clients to accelerate commerce delivery, lift conversion, improve loyalty, and strengthen teams to deliver measurable impact.
Our highlights of the report:
Commerce playbooks are being rewritten end-to-end with AI: “As brands, retailers, distributors, and software vendors race to capitalize on next-gen commerce, services providers are rewriting their commerce playbooks with AI—from agentic commerce to commerce operating systems.”
Why these are the 12 top commerce service providers: Forrester Wave identified the most significant commerce services providers, then researched, analyzed, and scored them using a 23-criterion evaluation.
Omnicom is a Leader in commerce experiences: Within Forrester’s 23-criterion evaluation, Omnicom received the highest scores possible in 18 criteria, including vision, innovation, global delivery strategy, and AI-powered commerce strategy, technology, and operations.


