Credera's First Branded Offering
As Credera continues to grow and reach new markets, innovation at Credera continues to scale. Our geographic expansion in the United States, as well as into the UK market, has grown our innovation footprint to span more diverse industries. We found the need to define our established Structured Innovation offering and create a unified voice around what Credera Innovation is. To ensure consistency under Credera's master brand, we've chosen an endorsed brand approach so that our innovative uniqueness is apparent, but our structure and cornerstone remain the same.
"It's no secret that innovation is at the top of most companies' agendas, especially as we're collectively emerging from the COVID era,” says Jake Carter, Credera’s Chief Innovation Officer. “We're excited to launch Credera Innovation to mark the work that our teams do to help companies tackle their innovation agendas."
Meet Credera Innovation
Credera Innovation branding is bright and clean; our colors and font are playful yet structured. We’ve taken the strong Credera brand and added our own spin.
What's Included
Here are some of the elements of our new sub-brand:
Logo: We have a new Credera Innovation logo. Our brand continues the established and sturdy Credera block, but incorporates the new blue as well as a new playful but convincing font.
Webpage: Credera Innovation has a redesigned webpage outlining our offerings and diving deeper into a few key focus areas: design sprints, disruption sprints, and proof of concept development. Our website includes highlight videos about our Structured Innovation Approach and other valuable thought leadership insights.
Offering Overview: Reimagine. Redesign. Realize. We provide organizations a structured approach to innovation enabling them to identify, curate, and execute winning initiatives.
Mission Statement: