Partner, XD Practice Lead
Lauren is a Partner in our Chicago office and leads our Experience Design (XD) practice. For over 20 years, Lauren has built and led high-performing XD and design teams to deliver engaging experiences by unlocking the power of human-centric design. Fueled by insights, curiosity, design thinking, technology, visual design, and passion she helps cross-functional teams successfully ship websites of scale, mobile applications, sales tools, dashboards, configurators, and other experiences that make a significant impact on businesses and their users. She believes the best experiences deliver uncommonly delightful moments by connecting with people through emotion and beginning with authenticity and trust. She comes to Credera with experience in a wide range of industries, having worked with clients such as the American Medical Association, Indiana University Health, Great West Financial, James Hardie Building Products, Blueair, Marriott International, Marco’s Pizza, and others in the healthcare, financial and consumer markets.
An entrepreneur at heart, Lauren co-founded the design and technology agency MERGE in 2003 and grew the company through to a successful acquisition in 2017. She’s also an active member of CHIEF, a private network focused on connecting and supporting women leaders who are making decisions today and influencing change tomorrow. Lauren holds a BFA with a focus on visual communications from Washington University in St. Louis. She’s an avid runner and cook, plays platform tennis (paddle), and loves spending time with her husband and two kids, friends, and extended family.
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