GenStudio is leading a revolution in delivering valuable content

We recently conducted a MarTech assessment for a company that ranks in the top 10 of the global Fortune 500. During a discovery workshop, we asked a roomful of client contacts how their enterprise goes about producing and deploying content. There was silence. Then someone spoke up.

After first checking to make sure she wasn’t being recorded, she answered, “Emails and egos.” It’s funny because it’s so familiar. And so universal.

That’s quickly changing. The status quo of content creation is fading into the annals of business history. You know that status quo well: It’s the one where creative teams are essentially artisanal, and individuals craft content assets one by one.

People generally don’t like change and will resist it if possible. But in this regard, resistance seems futile because of the growth of both demand and supply forces. That and the opportunity cost of doing nothing is simply too great for things not to change.

Half of what is forcing creative teams away from “emails and egos” is sheer demand: The explosion of personalized content opportunities created by customer data platforms (CDPs).

It used to be that marketers could not identify the dozens, or even hundreds, of micro-segments within their addressable world of customers and prospects. They simply didn’t know what hyper-targeted message could move a particular cohort to act.

Leveraging AI in CDPs has changed all that. Now there are profound long-tail opportunities—provable with statistical certainty by higher conversion rates—when niche needs are directly addressed within the marketing content they see and experience.

GenStudio: Meeting the growing demand for content

The growth in demand is clear from Forrester’s State of Customer Data Platforms for B2C, 2024: When asked to list their biggest marketing challenges in the next two years, the highest response from marketers (57%) was “personalizing customer interactions” produced by CDPs.

That challenge requires unprecedented unique content. Here’s the chart (top 10 answers only):

Luckily, the personalized content challenge / opportunity AI has handed us is being solved by yet more AI-driven automation. That suite of tools has the combined name of Adobe GenStudio. It’s an intelligent personalization powerhouse.

Slaying campaign creation emails

The first part of the “emails and egos” paradigm has to do with various pockets of talent needing to share their progress and assignments over an internet protocol that is more than 30 years old. Content creation has traditionally been glacial in its pace because it requires marketing teams to wait for creative teams, who wait for brand approvals, who wait for compliance checks. And on and on.

GenStudio fundamentally rewires this dynamic.

It unifies the various teams in a single dashboard experience that lets individual team members know what’s coming at them next, often greasing the skids with process adjustments. With GenStudio, there are no missed emails or lengthy comment threads.

AI creator bots don’t mind creative pivots or reworks

Marketers can now quickly create seemingly endless variations for different channels and segments without constant creative team involvement. This doesn't replace designers. What it does is elevate them to focus on higher-value creative strategy. GenStudio handles the execution.

More important, using a platform within GenStudio, like Adobe Firefly, to create the visuals of a campaign, allows for other AI agents within the Adobe stack to test that imagery and copy in the wild to determine the most effective version for each hyper-targeted segment.

The bottom line

To summarize, we’re seeing GenStudio expand the scope of the versioning of content well beyond what the creative team alone could ever dream of producing. Larger numbers of targeted content mean more sales. It also means delivering that content much faster, allowing organizations to seize upon emerging, time-boxed opportunities and capture market share in competitive sales environments.

Credera is the perfect partner to help you leverage these value drivers. We are a global technology agency, with more Adobe accreditations than you’d find in a firm twice our size. We are also a change management consultancy, which often makes the difference in turning a technology investment into a new way of doing business.

Schedule a call with our team to talk about how GenStudio can revolutionize your marketing operations.

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