With content demands projected to increase fivefold between 2024 and 2026, organizations are seeking solutions to streamline increasingly complex content supply chains.
Adobe’s latest updates—particularly to its GenStudio content supply chain platform—are intended to simplify these complexities with new AI-driven capabilities for content automation, personalization, and cross-channel delivery. These innovations, aligned with Omnicom Precision Marketing Group's vision of Connected Content, represent a decisive response to the mounting challenges facing modern marketers.
In this ebook, we summarize the Adobe innovations related to connected content and omnichannel experience creation, and what they mean for marketers.
- Marketing
- Marketing Technology Strategy
- Marketing Technology Optimization
- Technology
- Adobe Experience Manager
- Adobe Experience Platform
- Adobe Workfront
- Content Factory
- Content supply chain
- GenStudio
- AI
- Artificial Intelligence
- Automation
Download the ebook below.
Whitepaper
Mar 13, 2025
OPMG named a leader in The Forrester Wave™: Marketing Creative and Content Services, Q1 2025
As a leader in marketing transformation, Credera has helped Omnicom Precision Marketing Group (OPMG) become a creative powerhouse that enables its clients to scale effective,...
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Whitepaper
Mar 13, 2025
OPMG named a leader in The Forrester Wave™: Marketing Creative and Content Services, Q1 2025
As a leader in marketing transformation, Credera has helped Omnicom Precision Marketing Group (OPMG) become a creative powerhouse that enables its clients to scale effective,...
GET THE WhitepaperEbook
Apr 17, 2025
Omnicom’s Key Takeaways from Adobe Summit 2025
Explore our leaders’ takeaways from Adobe Summit 2025, including Adobe’s enhancements—from AI orchestration agents to unified profile activation— that provide a powerful...
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Apr 23, 2025
Connected Content: Building a Smarter Omnichannel Ecosystem
With content demands projected to increase fivefold in two years, here’s how to streamline your increasingly complex content...
