Credera welcomes Rio Longacre as Partner to lead AdTech expansion

Credera, a global boutique consulting firm focused on strategy, transformation, data, and technology, is pleased to announce that Rio Longacre has joined the firm as Partner, where he’ll focus on expanding Credera’s advertising technology (AdTech) capabilities and work in the advertising industry.

Rio brings more than 25 years of experience across AdTech, MarTech, and media to help grow Credera's Advertising Technology capabilities and strengthen partnerships across the Omnicom network.

A proven leader at the intersection of technology & media

Rio joins Credera with an impressive track record of driving transformation in advertising and marketing technology. Most recently, he served as Chief Commercial Officer at Experiture, an AI-native marketing start-up, where he helped shape a new category of AI-driven marketing platforms. Prior to that, he spent over 11 years at Slalom Consulting as Managing Director and global lead for Advertising & Marketing Transformation and earlier held leadership roles at Capgemini Consulting, with foundational experience as a media planner and buyer.

Beyond his consulting work, Rio is co-host of the Signal & Noise podcast produced by MediaRadar and is a frequent speaker and contributor at industry conferences and publications, establishing him as a recognized thought leader in the space.

"Rio brings a unique blend of industry expertise, extensive relationships, consulting leadership, and media experience that will accelerate our growth in AdTech and strengthen our partnerships across Omnicom and the broader ecosystem," said Phil Lockhart, Chief Digital Officer at Credera.

Driving integrated solutions and strategic partnerships

Rio's vision for Credera centers on bridging the gap between consulting, technology integration, and media execution. Building on Credera's already successful MarTech practice, Rio will focus on creating integrated offerings that connect marketing strategy, technology, and execution in ways few firms can deliver.

His approach emphasizes collaboration across Omnicom's network, working closely with media, analytics, and creative teams to develop co-offerings that leverage the full spectrum of capabilities. He'll also strengthen strategic partnerships with leading AdTech platforms, including Amazon Ads/AWS, LiveRamp, Snowflake, The Trade Desk, and other relationships essential to helping clients unlock the power of their data and deliver more effective advertising.

Capitalizing on transformation opportunities

Rio's appointment comes at a pivotal moment for the industry, where AI, privacy regulations, and data transformation are reshaping the advertising landscape. His experience helping companies navigate disruptive change positions Credera to tackle these challenges head-on and deliver innovative solutions that set new industry standards.

"I wasn't looking to make a move when this opportunity came along," said Rio. "But after spending time with Phil and the Credera team, it quickly became clear this was the right place for me. Credera has already built a successful MarTech practice, and the opportunity to extend that success into AdTech, while building partnerships that connect data, technology, and media execution, is incredibly exciting."

Leading with purpose and people

Rio's leadership philosophy centers on the belief that relationships are everything. With experience managing teams of several hundred consultants, he leads by example as a practitioner first, someone who rolls up their sleeves, understands the work, and brings deep insights to clients. His approach emphasizes that the best ideas come from the team, not the top, creating an environment where everyone can contribute and grow.

"We're thrilled to welcome Rio to the Credera family," said Phil. "His passion for building new capabilities, teams, and partnerships, combined with his deep industry expertise, will help us achieve our ambitious goals and deliver even greater value to our clients.”

With Rio's addition, Credera continues to invest in the future of AdTech and MarTech, ensuring clients have the strategy, technology, and execution capabilities they need to succeed in an era of rapid change.

For more information about Credera and our leadership team, visit our leadership page.

About Credera

Credera, a global consulting firm, combines transformational consulting capabilities, deep industry knowledge, and AI and technology expertise to deliver valuable customer experiences and accelerated growth across a broad range of industries worldwide. Our one-of-a-kind approach means we provide our clients with tailored solutions unique to their organizations that can scale, thanks to our extensive footprint. As a values-led organization, our mission is to make an extraordinary impact on our clients, our people, and our community. We believe it is this approach that has allowed us to work with and transform the most influential brands and organizations in the world, from strategy through to execution. 

• Marketing Technology
• AdTech
• Data
• Martech