Jun 05, 2024

Credera parent Omnicom named a leader in Commerce Services by Independent Research Firm

Credera Team

Credera Team

Credera parent Omnicom named a leader in Commerce Services by Independent Research Firm

Credera parent company Omnicom (NYSE: OMC) has been named a leader by leading global research and advisory firm Forrester in “The Forrester Wave™: Commerce Services, Q2 2024.”

Within Forrester’s 24-criterion evaluation, Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and retail marketplaces, in-store services, partner ecosystem, and awards and creativity.

As a commerce technology leader, Credera has helped Omnicom become a commerce powerhouse that enables its clients to accelerate into the rapidly expanding digital commerce and retail media sectors.

"This is an amazing recognition of Omnicom by Forrester, making all of us at Credera honored and proud,” said Dr. Ali Alkhafaji, CEO, Credera Digital. “Commerce is a cornerstone for most of our clients, so Omnicom being recognized as a leader in commerce services is imperative to our success. For B2B and B2C and on platforms like Adobe, Salesforce, and commercetools, we have become the premium digital transformation agency for experience-driven commerce.”

The combination of Credera’s digital commerce expertise, the award-winning creative and omnichannel capabilities of Omnicom Commerce Group, and the January 2024 acquisition of Flywheel Digital, operator of a leading cloud-based digital commerce platform, has solidified Omnicom’s position as a global leader in end-to-end commerce experiences.

The Forrester evaluation noted that Omnicom “has acquired its way to a dominant position in the market, bringing Flywheel Digital and Credera into its marketplace platform and technology services to offer managed services for commerce operations and technology. Its enhanced portfolio keeps creativity and content at the core, but it’s now strengthened with more data and performance-based experiences.”

The report continued, “Supported by its strong Omni platform and its surprisingly (to us) large commerce and technology workforce, Omnicom is accelerating into commerce. Compared with others evaluated, Omnicom shows strategic strength in its partner ecosystem, offering extensive commerce platform support and marketplace presence.”

Read the full Forrester Wave™: Commerce Services, Q2 2024 report here.

About Credera

Credera is a global, boutique consulting firm that creates measurable results at the intersection of strategy, data, innovation, and technology. Credera works with leading companies across the globe from strategy through execution at offices in 16 countries. Credera’s deep business acumen and technical expertise, combined with a true dedication to building trusted relationships, unlocks remarkable performance for our clients. Our mission is to make an extraordinary impact on our clients, our people, and our communities. Visit us at Credera.

About Omnicom

Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit Omnicom Group.

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