Structured Innovation

Drive meaningful organisational change with a systematic and creative approach to innovation.

Point Of View

Challenges our clients see.

Innovation is the lifeblood of sustained business performance. Yet, despite its importance, many firms struggle to innovate effectively. Organizations often face challenges that hinder their ability to bring new ideas to market efficiently and effectively.

Neglecting the true user

Identifying true user needs is crucial for innovation; unverified assumptions can lead to costly, ineffective products.

Seeking perfection

Perfectionism hinders innovation; companies often fixate on ideal solutions instead of seeking early feedback and iterating.

Uncontrolled 'Ad-hoc' innovation

Firms lacking a repeatable innovation process risk disruption. Ad-hoc efforts can lead to duplication and inefficiency.

Mastering Innovation: A structured path to success

Mastering Innovation: A structured path to success

Innovation is the lifeblood of sustained business performance. Yet, despite its importance, many firms struggle to innovate effectively. Organisations often face challenges in innovating,...

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Credera's Structured Innovation approach

To overcome these challenges, organisations need more than just inspiration—they need a structured, disciplined approach to innovation. Guided by a clear framework, innovation becomes a powerful tool for solving these common hurdles. This approach helps organisations at every stage of the process.

Identify need

We help organisations understand problems, uncover user needs, and pinpoint opportunities through research, interviews, and analysis to ensure clear problem articulation and consensus.

Ideate solutions

After identifying opportunities, we run a high-energy ideation workshop with experts from Credera and your team to generate, refine, and backlog innovative ideas.

Incubate promising solutions

We test and refine ideas via rapid prototyping, feedback loops, and proofs of concept in AI, cloud, data, web, and mobile, ensuring alignment with user needs and feasibility.

Iterate and scale

We scale tested prototypes into products through rapid development, backlog optimisation, and data-driven workshops to ensure quick, sustainable, and successful launches.