Webinar recording: Adobe + Omnicom: Innovating the Content Supply Chain

In June 2024, we co-hosted a webinar with Adobe: "Adobe + Omnicom: Innovating the Content Supply Chain."

This brought together experts from Adobe and Omnicom to present the latest innovations in content supply chain management following the Adobe Summit. The session provided a comprehensive look at cutting-edge tools and strategies designed to streamline and enhance content creation and distribution.

Event speakers

• Josh Nicholson, managing director, Credera (Omnicom's Adobe Centre of Excellence)

• Gregor Wolf, vice president strategic alliance management, Credera (Omnicom's Adobe Centre of Excellence)

• Bea Krug, senior solution consultant, Adobe

Key lessons

During the webinar, attendees learned:

• How to scale content creation with artificial intelligence (AI): Insights on using Adobe's GenStudio to harness AI for scaling content creation to meet the growing demand for personalised communication.

• Tips on efficient content supply chain management: Strategies for planning, implementing, and managing a content supply chain capable of handling an increasing volume of content, channels, and campaigns.

Credera also shared our experience in leading the world's largest content supply chain project within Omnicom, demonstrating the feasibility and effectiveness of scaling innovation as well as lessons learned.

• Adobe
• Artificial Intelligence
• AI
• Personalization
• Content Marketing