Sep 13, 2022

The Savvy CMO: Data Privacy - Dilemmas & Remedies

Josh Nicholson

Josh Nicholson

The Savvy CMO: Data Privacy - Dilemmas & Remedies

The role of the chief marketing officer has rapidly evolved over the last decade. Savvy marketers have had to totally rethink their tech and data strategies, and new privacy rules are making it harder for CMOs to collect data and make informed marketing decisions based on these insights.

In a new Credera study, we surveyed more than 200 CMOs to learn how these leaders are addressing today’s marketing challenges.

The CMOs surveyed work in organisations with a minimum global revenue of £100 million and an annual marketing budget of at least £10 million. Additionally, several leading brand-side marketers reveal how their organisations are addressing their challenges with real examples.

This is the first report in Credera’s four-part series that explores the challenges marketers face in a privacy-first world. Key takeaways include:

  • CMOs’ readiness to move away from third-party cookies.

  • The biggest challenges CMOs face with their data strategies.

  • Credera's holistic view on overcoming the data hurdles uncovered in this research.

To access more of our Modern Marketing Transformation content, visit our Insights page here.


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