Technically Minded | Flipping the script: How big pharma can keep up in the digital age

Credera Team

Technically Minded | Flipping the script: How big pharma can keep up in the digital age

Flipping the script: How big pharma can reinvent themselves in the digital age

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Credera is excited to announce the release of our latest podcast: "Flipping the script: How big pharma can keep up in the digital age."

This podcast, which is available on iTunes, Spotify, Google, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organizations today.

On This Episode

Due to a variety of reasons, most pharma companies have only scratched the surface when it comes to digital transformation. What action can pharma technology and marketing leaders take to drive true marketing transformation, and why should they do so?

In this episode of Technically Minded, we're discussing the evolving landscape of digital transformation in the pharmaceutical industry with experts Kevin King and Katrin Zimmermann. We explore the critical role of marketing in pharma, the cultural dynamics that influence innovation, and the importance of leveraging data to enhance patient and provider interactions. The conversation highlights the challenges and opportunities that pharmaceutical companies face in a rapidly changing digital ecosystem, emphasizing the need for a strategic approach to data and technology. Listen now.