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Consumer industry

Credera helps consumer organizations rethink their digital roadmaps and strategies to stand out from the crowd.

Why it Matters

Leverage data and technology to build a seamless omnichannel presence.

Organizations selling directly to consumers are increasingly competing on their ability to be consistent across a multi-channel buying experience. Regulatory changes in the use of third-party data means finding new ways to leverage data and technology to attract customers and maintain their loyalty. 

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Leverage and utilize data

Consumer organizations need to address fragmented customer experiences to drive better value from their customer data. Savvy brands bring together data from disparate sources to enable insights and actions, delivering a personalized customer experience.

43% 

of chief marketing officers rank themselves ‘two or less’ in terms of readiness to move away from third-party cookies.

Apply and integrate emerging technology

Delivering a more personalized customer experience often requires technology investment to make products more accessible and convenient. Integrating emerging tools such as artificial intelligence (AI) into core technology platforms helps organizations build a single view of the customer. 

  • Address problems with legacy technical debt and integration issues across internal systems. 

  • Develop a first-party data strategy to understand customer buying behavior. 

  • Build an integrated technology stack with best-of-breed solutions to boost online and mobile conversions. 

Modern marketing transformation

Leaders in the consumer space integrate data from different sources, building search engine optimization (SEO) and content strategies that help market their products more effectively. From customer attraction to retention, integrated technologies enable integrated marketing to present seamless omnichannel messaging.

How We Can Help

Experience the difference.

At Credera, one of our core values is people first. We deeply value diversity and channel our people’s individual strengths to help our consumer industry customers respond to the accelerating change in customer behaviors. Our experts speak the language of technologists and marketers, helping make customer experience changes seamless.   

We establish authentic client relationships and treat every person with respect. We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us. 

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The Credera team have helped us to transform our operations. We can respond to customer requirements with greater ease and bring new solutions to market in ways we couldn’t have done before. SITA is now in a much better position to continue our innovation journey to enable safer, easier, and more sustainable travel for all.

Andrew Bull

Vice President of Infrastructure, SITA

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Our experts in the space

We’re available to talk—and here to help.

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.​

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