The Challenge

Overcoming resistance and aligning CRM adoption with strategic goals.

The global auto manufacturer needed to navigate a complex CRM adoption within a broad change environment, including a major shift in company strategy, structures, and processes, along with frequent personnel changes. The company faced an inefficient operating model that misaligned with their strategic goals and encountered resistance from legacy hires holding key positions crucial for long-term growth and success.

The Solution

Comprehensive change management and organizational redesign.

Credera delivered role-specific training to help the client team transition into the new operating model. We mapped the necessary skill sets to achieve annual goals, established key recurring cadences to support the revised operating model, developed a skill assessment framework for internal leadership use, and provided a communication and sustainment plan to support the upcoming organizational change.

The Results

Achieving accelerated change readiness and operational efficiency.

As a result of Credera's intervention, the global auto manufacturer experienced:

• Accelerated change readiness and adoption: Enhanced engagement and readiness for change.

• Established new ways of working: Implemented critical new processes for sustained success.

• Increased CRM delivery efficiency: Removed organizational silos and established cross-functional teams.

• Clear roles and responsibilities: Defined roles within the new organizational structure.