The Challenge

Disconnected systems and poor customer experience.

The global auto financier's existing system was highly customized and disconnected, requiring significant manual entry for business processes. Document storage was basic and disjointed, leading to repeated document requests and a poor customer experience. Sales teams lacked visibility into line of credit information, limiting their ability to meet customer needs. Additionally, the company faced limited reporting capabilities due to data being stored in disparate systems without consistent customer identification.

The Solution

Implementing a connected CRM platform.

Credera designed and implemented a tailored application process within a shared CRM platform to increase cross-team collaboration. Field validation and workflow automations were utilized to enhance data accuracy and save time on repetitive data entry. A connected document storage experience was created to ensure documents could be easily uploaded, indexed, and viewed. The sales and application processes were integrated to enable end-to-end reporting, driving more strategic investment decisions.

The Results

Enhanced leads, reduced processing time, and improved reporting.

The transformation led to over 50 leads per month from the application process, expressing interest in other products, and increasing cross-sale opportunities. The average time to process applications was reduced from weeks to days, decreasing the number of abandoned applications. Connected data and reporting unlocked untapped value through targeted marketing campaigns for re-engagement and utilization.

• Increased leads: Over 50 new leads per month from the application process.

• Reduced processing time: Application processing time reduced from weeks to days.

• Improved reporting: Enhanced reporting capabilities driving strategic investment decisions.