Jake Carter

Partner and Chief Innovation Officer

Jake is Chief Innovation Officer and a Partner in our Dallas office. Jake is responsible for Credera’s innovation services and is the leader of our User Experience practice. He joined the firm as a manager in our Management Consulting practice in 2013. Jake’s additional responsibilities at Credera include leadership of DTC360, an Omnicom venture, and oversight of many client relationships. His work focuses on innovation strategy, product strategy, the introduction of new products and services, and user-centered design. Prior to joining Credera, Jake was a product manager at Zynga, where he worked on new game development. Previously, he worked at Google with the Google Apps, online operations, and people operations teams. In addition, Jake has led early-stage startups and worked as an independent web designer.

He graduated from Northwestern University with a Bachelor of Arts, with Honors, and earned his MBA with distinction from the Kellogg School of Management at Northwestern University. Outside the office, Jake can be found spending time with his wife and three children.

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