We combine proven digital transformation strategies and generative artificial intelligence (genAI) with deep pharmaceutical industry experience to help organizations excel in the new normal.

Why it Matters

Deliver on innovation and sustainability amid the shift to digital.

A steady decline in face-to-face interactions has accelerated the shift to digital; the ability to innovate is key to success. As organizations approach the patent cliff and face budget challenges, organizations that can adopt new technology and business models to deliver modern digital healthcare will thrive. 

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Establish an agile digital operating model

Pharmaceutical organizations are adapting to new drug development modalities impacting product lifecycles, digital healthcare ways of working, and an unpredictable economic and geopolitical environment affecting supply chains. Balancing personalization of patient experience, while improving operational efficiencies, is key for success.

Create lean innovation methodologies

Digital innovation in drug development is reaching the top of the agenda. Whether it’s healthcare professional (HCP) engagement, market readiness workshops prior to product launches, newer supply chain use cases, or sandboxes on emerging technology such as data and AI, organizations are embracing innovation from an array of angles.

  • Health equity through technology—patient communities with better information are likely to have better health.  

  • Self-serve solutions like AI chatbots for therapy supercharge the transition into digital-first engagement with HCPs. 

  • The speed of drug development and product launches today require accelerated operational efficiencies and a clear activities roadmap.  

Transform engagement with marketing technology

Enabling advanced marketing technology is key to driving personalization, patient and healthcare professional engagement, and impact. Build innovative and distinct digital solutions to stand out in a crowded marketplace.

How We Can Help

Experience the difference.

At Credera, one of our core values is integrity. We seek honesty and consistency with what we say and what we do. We do the right thing, even when no one is watching, ensuring data privacy, AI security, and compliance with industry standards. 

We call this the Credera Difference, and we invite you to hear directly from some of our clients about their experiences working with us.

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Credera helped a leading pharmaceutical firm with products in 120 countries and 60 unique brands to transform their marketing approach. We worked with their CMO to effectively market personally and at scale. We helped create a consumer hub spanning brands to improve operational efficiencies. Our MarTech assessment and multi-year roadmap resulted in an 30% increase in ROI for direct-to-HCP marketing and 46% increase in media operational efficiency. Our partnership soon generated millions per quarter in efficiencies, such as retargeting spend.

Niyati Srivastava

Managing Director, EMEA Pharma Sector lead, Credera

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Our Experts

We’re available to talk—and here to help. ​

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.

Niyati Srivastava
Niyati Srivastava

Managing Director


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