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Telecommunications

Modernization is a priority for the telecommunications industry as they move away from legacy infrastructure, technology, and marketing practices. 

Why it Matters

Tackle change head-on​.

Customer acquisition and retention are key drivers in the telecommunications space. However, this relies on a foundation of modern data practices, reducing cost-to-serve, and embracing cutting-edge marketing technology and process adoption for success.  ​

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Customer retention​

Brands can build or break trust based on their marketing efforts, which ultimately affects the bottom line. A clear marketing technology strategy will set your marketing efforts up for success. ​

$65 million  

predicted loss for the telecommunications industry as a result of churn. ​

Harnessing data​

Are you making the most of your first-party data to influence potential and existing customers to consume products and services you’re investing in? Aligning technology and marketing around your existing data and unlocking value is key as organizations see a move away from third-party data. Key themes emerging in this space include: ​

Modern applications​

Trust is built through positive experiences with digital touchpoints. Today’s customers expect integrated experiences across channels and near real-time responses to their interactions with the business. If you’re not meeting expectations on your app or website, customers notice and seek alternatives. ​

How We Can Help

Experience the difference.

We partner with telecommunications clients to deliver end-to-end results from strategy all the way through to technical implementation and capability uplift in the client team. We believe our mix of strategic, marketing, and technical expertise allows us to create truly unique strategies that never rely on ‘out of the box’ or ‘one size fits all’ advice. ​

​When we undertake a program or project, we truly become partners on a shared endeavor. We call this the The Credera Difference. Hear from clients around the world on how it feels to partner with us. ​

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I know it is a cliché, but Credera really is an extension of our team. Generating and sustaining this kind of growth requires a lot of very difficult days. I am always glad Credera is next to us, shoulder to shoulder, solving the problems and capturing the next opportunity.

Vice President of Digital Operations and Ecommerce, Pep Boys​

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Our Experts

We’re available to talk—and here to help. ​

At Credera, we’re only as good as our people, and we bring a highly skilled and diverse set of experts together for the benefit of our clients.

Graham Hall
Graham Hall

Managing Director

London

Ross McConachie
Ross McConachie

Managing Director

London

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