The Savvy CMO Survey

Explore new research from CMOs on marketing challenges.

The role of the CMO has rapidly evolved over the last decade. Savvy marketers have had to totally rethink their tech and data strategies, and new privacy rules are making it harder for CMOs to collect customer data and make smart, informed marketing decisions based on these insights.

Download the new CMO Report

In a new Credera study, we surveyed 200+ CMOs and senior brand executives to learn how these leaders are addressing today’s marketing challenges. The CMOs surveyed work in organizations with a minimum global revenue of $100M and an annual marketing budget of at least $10M. Additionally, several leading brand-side marketers reveal how their organizations are addressing their challenges with real examples. View and download the reports at the links below:

  • Download Part 1: Data Privacy – Dilemmas & Remedies here.

  • Download Part 2: The Sprint for Marketing Innovation here.

Be on the lookout for Parts 3 & 4 coming soon in 2023.