Modern Marketing Transformation
The Evolving CX: Navigating Modern Marketing Transformation.
The combination of evolving customer experience (CX), expectations, and a massively changing technology environment demands a true marketing transformation. Change is exponential and truly modern marketers are always looking towards the future. Explore how to navigate towards a modern marketing organization.
Meet some of the customer experience and marketing transformation experts at Credera.
Our CX experts have deep experience across different industries and technologies. They believe in finding your company’s right approach to marketing transformation and walk with you every step of the way.
Project Spotlight - Leading U.S. Airline
A leading U.S. airline was looking to improve the capabilities of their customer data warehouse. They engaged Credera to lead the $5 million program, identifying customer data needs across departments, documenting and prioritizing initiatives, and working with marketing and technology teams to make select customer data available for analysis and real-time usage. Credera delivered the project on time and under budget, establishing a central repository of accessible, actionable customer data and insights for the airline.
Project Spotlight - Leading Integrated Power Company
Credera was engaged for our user experience and process optimization focus on digital transformation at a leading integrated power company. Following an eight-week process definition and envision phase, a hybrid of development teams from Credera and the client built the core digital services platform in just four months, resulting in a game-changing customer experience.
Project Spotlight - Leading Athletic Retailer
A leading athletic retailer wanted to improve operational cost efficiencies while advancing analytics and creating a better customer experience. The retailer engaged Credera to design and implement a fully responsive website and create an analytics solution that would improve the overall ecommerce customer experience for their approximately 12.5 million monthly visitors. This resulted in the increase of mobile and desktop conversion rates by 20% and more than $9 million in additional revenue during the holiday season.