Credera’s perspective on marketing transformation
Explore why a holistic data and technology strategy wins in modern marketing.
We believe a flexible, data-first approach to marketing is the way of the future. Discover how technologies like AWS, Tealium, GCP, Azure, and others pair with data-driven marketing to create a leading digital transformation strategy and dynamic customer experience.
Marketing Analytics Platform Powered by OPMG
Whitepaper: Explore how to not only own your data but democratize it in a way that allows your business to drive meaningful, insight-based change.Read More
Running Your Own Marketing Analytics Workbench
Blog: Discover the primary benefits of owning your own customer data and running your own marketing analytics.Read More
6 Key Steps to Building a Single Customer View
Blog: Learn how to create a fully unified, single customer view that allows organizations to realize the maximum benefits of their data and technology.Read More
MarTech Health Check
Tool: Our MarTech Health Check asesses your customer-centric capabilites.Read More
Whitepaper: Discover the key fundamentals to building a winning MarTech strategy and creating customer loyalty.Read More
MarTech Reference Architecture
Multi-part Blog Series: Understand the building blocks required to enable modern, data-driven marketing.Read More