Modern Marketing Transformation

The Evolving CX: Navigating Modern Marketing Transformation.

The combination of evolving customer experience (CX), expectations, and a massively changing technology environment demands a true marketing transformation. Change is exponential and truly modern marketers are always looking towards the future. Explore how to navigate towards a modern marketing organization.

Excerpt from Credera's Technically Minded Podcast

Credera’s perspective on marketing transformation

Explore why a holistic data and technology strategy wins in modern marketing.

We believe a flexible, data-first approach to marketing is the way of the future. Discover how technologies like AWS, Tealium, GCP, Azure, and others pair with data-driven marketing to create a leading digital transformation strategy and dynamic customer experience.

OPMG’s Marketing Analytics Platform (MAP)

Multi-part Blog Series: Explore how a single customer view powered by Tealium and AWS increases the ROI of your marketing spend.

Running Your Own Marketing Analytics Workbench

Blog: Discover the primary benefits of owning your own customer data and running your own marketing analytics.

6 Key Steps to Building a Single Customer View

Blog: Learn how to create a fully unified, single customer view that allows organizations to realize the maximum benefits of their data and technology.

MarTech Health Check

Tool: Our MarTech Health Check asesses your customer-centric capabilites.

Understanding MarTech

Whitepaper: Discover the key fundamentals to building a winning MarTech strategy and creating customer loyalty.

MarTech Reference Architecture

Multi-part Blog Series: Understand the building blocks required to enable modern, data-driven marketing.

Meet some of the customer experience and marketing transformation experts at Credera.

Our CX experts have deep experience across different industries and technologies. They believe in finding your company’s right approach to marketing transformation and walk with you every step of the way.

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Project Spotlight - Leading U.S. Airline

A leading U.S. airline was looking to improve the capabilities of their customer data warehouse. They engaged Credera to lead the $5 million program, identifying customer data needs across departments, documenting and prioritizing initiatives, and working with marketing and technology teams to make select customer data available for analysis and real-time usage. Credera delivered the project on time and under budget, establishing a central repository of accessible, actionable customer data and insights for the airline.

Andrew Stewart

Partner

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Project Spotlight - Leading Integrated Power Company

Credera was engaged for our user experience and process optimization focus on digital transformation at a leading integrated power company. Following an eight-week process definition and envision phase, a hybrid of development teams from Credera and the client built the core digital services platform in just four months, resulting in a game-changing customer experience.

Kevin McDonald

Partner

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Project Spotlight - Leading Athletic Retailer

A leading athletic retailer wanted to improve operational cost efficiencies while advancing analytics and creating a better customer experience. The retailer engaged Credera to design and implement a fully responsive website and create an analytics solution that would improve the overall ecommerce customer experience for their approximately 12.5 million monthly visitors. This resulted in the increase of mobile and desktop conversion rates by 20% and more than $9 million in additional revenue during the holiday season.

Andrew Warden

Partner

The Evolving CX: Navigating Modern Marketing Transformation.

Explore why a holistic data and technology strategy wins in modern marketing.

OPMG’s Marketing Analytics Platform (MAP)

Running Your Own Marketing Analytics Workbench

6 Key Steps to Building a Single Customer View

MarTech Health Check

Understanding MarTech

MarTech Reference Architecture

Meet some of the customer experience and marketing transformation experts at Credera.

Ready to achieve your vision? We’re here to help.