Modern Marketing Transformation

The Evolving CX: Navigating Modern Marketing Transformation.

The combination of evolving customer experience (CX), expectations, and a massively changing technology environment demands a true marketing transformation. Change is exponential and truly modern marketers are always looking towards the future. Explore how to navigate towards a modern marketing organization.

Excerpt from Credera's Technically Minded Podcast

Credera’s perspective on marketing transformation

Explore why a holistic data and technology strategy wins in modern marketing.

We believe a flexible, data-first approach to marketing is the way of the future. Discover how technologies like AWS, Tealium, GCP, Azure, and others pair with data-driven marketing to create a leading digital transformation strategy and dynamic customer experience.

OPMG’s Marketing Analytics Platform (MAP)

Multi-part Blog Series: Explore how a single customer view powered by Tealium and AWS increases the ROI of your marketing spend.

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Running Your Own Marketing Analytics Workbench

Blog: Discover the primary benefits of owning your own customer data and running your own marketing analytics.

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6 Key Steps to Building a Single Customer View

Blog: Learn how to create a fully unified, single customer view that allows organizations to realize the maximum benefits of their data and technology.

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MarTech Health Check

Tool: Our MarTech Health Check asesses your customer-centric capabilites.

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Understanding MarTech

Whitepaper: Discover the key fundamentals to building a winning MarTech strategy and creating customer loyalty.

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MarTech Reference Architecture

Multi-part Blog Series: Understand the building blocks required to enable modern, data-driven marketing.

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Meet some of the customer experience and marketing transformation experts at Credera.

Our CX experts have deep experience across different industries and technologies. They believe in finding your company’s right approach to marketing transformation and walk with you every step of the way.

Ready to achieve your vision? We’re here to help.