
Structured Innovation
Reimagine. Redesign. Realize. We provide organizations a structured approach to innovation enabling them to identify, curate, and execute winning initiatives.
Point of View
Lead through innovation.
Just about every organization strives for innovation, but few have mastered how to actually make it work. We believe a structured approach to innovation enables organizations to grow their markets. Our process focuses on prioritizing efforts, prototyping possible innovations to gain learnings early, and pursuing only those innovations that have a high likelihood of success.

Capabilities
Strike the balance between the art of science and real-world innovation.
Our cross-functional teams of consultants bring the strategy, design, technology, and data expertise to help you grow your market.
Design Sprint
Move from an idea or problem to a user-tested prototype through a facilitated design thinking workshop.
Learn moreDisruption Sprint
Decide what opportunities to pursue next based on their value to users, value to the business, and effort required.
Learn moreProof of Concept (POC) Development
Gather customer insights quickly and prove the idea before significant investment.
Learn moreInnovation Strategy
Decide where to focus innovation efforts, what opportunities to pursue, and how to structure a team to make consistent, repeatable progress.
Research Sprint
Understand customers’ usage habits and decision-making through qualitative and quantitative research.
Direct-to-Consumer (DTC) Strategy
Successfully launch new DTC offerings and scale existing DTC businesses.
Business Case & Market Sizing
Measure the revenue, growth, and profitability for innovation opportunities.
Minimum Viable Product (MVP) Development
Implement new products and services and bring them to market rapidly using a lean approach.
Service Design
Bring the customer experience to life in a sustainable and scalable way while considering the processes, employee experience, and tools that are required.
Prioritization Workshop
Identify the value, feasibility, and viability of the various business opportunities.
Data Sprint
Identify opportunities to leverage first-party data to drive innovation.
Case Studies