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Structured Innovation

Reimagine. Redesign. Realize. We provide organizations a structured approach to innovation enabling them to identify, curate, and execute winning initiatives.

Point of View

Lead through innovation.

Just about every organization strives for innovation, but few have mastered how to actually make it work. We believe a structured approach to innovation enables organizations to grow their markets. Our process focuses on prioritizing efforts, prototyping possible innovations to gain learnings early, and pursuing only those innovations that have a high likelihood of success.


Strike the balance between the art of science and real-world innovation.

Our cross-functional teams of consultants bring the strategy, design, technology, and data expertise to help you grow your market.

Design Sprint

Move from an idea or problem to a user-tested prototype through a facilitated design thinking workshop.

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Disruption Sprint

Decide what opportunities to pursue next based on their value to users, value to the business, and effort required.

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Proof of Concept (POC) Development

Gather customer insights quickly and prove the idea before significant investment.

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Innovation Strategy

Decide where to focus innovation efforts, what opportunities to pursue, and how to structure a team to make consistent, repeatable progress.

Research Sprint

Understand customers’ usage habits and decision-making through qualitative and quantitative research.

Direct-to-Consumer (DTC) Strategy

Successfully launch new DTC offerings and scale existing DTC businesses.

Business Case & Market Sizing

Measure the revenue, growth, and profitability for innovation opportunities.

Minimum Viable Product (MVP) Development

Implement new products and services and bring them to market rapidly using a lean approach.

Service Design

Bring the customer experience to life in a sustainable and scalable way while considering the processes, employee experience, and tools that are required.

Prioritization Workshop

Identify the value, feasibility, and viability of the various business opportunities. 

Data Sprint

Identify opportunities to leverage first-party data to drive innovation.