We guide companies to innovate with a structured approach that combines design thinking with a systematic process.
Point of View
Lead with innovation.
Reimagine. Redesign. Implement. It is common for organizations to promote innovation, but knowing where to start and what to do is more difficult. We believe a structured approach to innovation can guide companies to identify, curate, and execute winning initiatives to grow their markets. Companies must learn not just to respond to change but to lead with innovation.
Strike the balance between the art and science of innovation.
Our cross-functional teams of consultants work with you to grow your market and beat disruption with comprehensive capabilities.
Understand the “current state” of innovation capabilities and, more importantly, where to focus improvements.
Move from idea to user-tested prototype for a single concept through a facilitated design thinking workshop.
User Research Sprint
Understand customers’ usage habits and decision-making through qualitative and quantitative research.
Direct-to-Consumer (DTC) Strategy
Help companies successfully launch new DTC offerings and scale existing DTC businesses.
Identify the value, feasibility, and viability of the various opportunities for a business.
Proof of Concept (POC) Development
Gather customer insights quickly and prove the idea before significant investment.
Minimum Viable Product (MVP) Development
Implement new products and services and bring them to market rapidly using a lean approach.
Innovation Lab Setup
Implement a structured approach to innovation, including strategy, governance, skills, and workflows.
Business Case / Market Sizing
Measure the revenue, growth, and profitability for innovation and R&D opportunities.
Drive product improvements through iterative, structured experimentation.
Bring the customer experience to life in a sustainable and scalable way while considering the processes, employee experience, and tools that are required.
See how we solved these challenges for our clients.
Finding new ways to engage a global workforce.
Credera and Hilton use design sprints to explore new ways to engage a global workforce.
Structured Innovation, Experience Design
Innovating wireless service for a changing customer.
Credera and C Spire created a CRM solution that integrated with current systems and delivered a better customer experience.
Customer & Marketing Strategy, Web & Omnichannel Commerce
Hilton engages employees with digital transformation.
Credera and Hilton leveraged design sprints to create a digital experience engaging over 300,000 employees.
Structured Innovation, Experience Design, Emerging Technologies