We help clients innovate more effectively and efficiently
Innovation is hard. Repeated innovation is even harder. Success depends on a staggering number of factors, among them whether there is a real market need, whether users will adopt the new innovation, and whether users will pay. Even setting aside external considerations, there are still a large number of internal questions to answer.
At Credera, we work with clients at every stage of the innovation process, from strategy to ideation and implementation, helping them go to market faster and more effectively.
Great products meet a specific need for a specific group of users, but many companies struggle to identify their users’ actual needs
Organizations struggle to critically evaluate new ideas before investing in them, which can lead to unnecessary waste
Many firms struggle to take their new ideas to market more quickly and efficiently than their competitors
Companies that fail to make innovation a repeatable, measurable process miss an opportunity to minimize their chances of being disrupted
Better understand users through contextual inquiry, surveys, usability studies, and market analysis
Turn ideas into viable solutions through design thinking, rapid prototyping, and frequent user testing
Launch products quickly using lean concepts to gather and respond to critical market feedback before launch
Create processes that make innovation an integrated part of ongoing operations