Credera’s perspective on marketing transformation
Explore why a holistic data and technology strategy wins in modern marketing.
We believe a flexible, data-first approach to marketing is the way of the future. Discover how technologies like AWS, Tealium, GCP, Azure, and others pair with data-driven marketing to create a leading digital transformation strategy and dynamic customer experience.
![Marketing Analytics Platform Powered by OPMG](https://images.ctfassets.net/76f8cs5bg9si/6wQevwg03MBG0HVTLGYlbq/03f2b0cbba680e4113423fa46c4f37e3/Icons_SO_Technology_Collaboration___Content.png?w=501&h=500&q=90&fm=png)
Marketing Analytics Platform Powered by OPMG
Whitepaper: Explore how to not only own your data but democratize it in a way that allows your business to drive meaningful, insight-based change.
Read On![Running Your Own Marketing Analytics Workbench](https://images.ctfassets.net/76f8cs5bg9si/7rr0gPFoyDPzZFoFJwDwAK/5a8876d2c2d440c68b73d40f6dcd9b8d/Icon_SO_Transformation_Agile___DevOps_Transformation.png?w=501&h=500&q=90&fm=png)
Running Your Own Marketing Analytics Workbench
Blog: Discover the primary benefits of owning your own customer data and running your own marketing analytics.
Read On![6 Key Steps to Building a Single Customer View](https://images.ctfassets.net/76f8cs5bg9si/6idZCfSrZwr032RPBKXLWu/93bb799c3c7a4966566d88060d3976da/Icon_SO_Data_Modern_Data_Architecture.png?w=501&h=501&q=90&fm=png)
6 Key Steps to Building a Single Customer View
Blog: Learn how to create a fully unified, single customer view that allows organizations to realize the maximum benefits of their data and technology.
Read On![MarTech Health Check](https://images.ctfassets.net/76f8cs5bg9si/6YcMmS1r0fwXukrkrBB0Hc/bee21fa48f5dd8a49a9116681cf6b857/Icon_SO_Strategy_Customer___Marketing_Strategy__1_.png?w=501&h=500&q=90&fm=png)
MarTech Health Check
Tool: Our MarTech Health Check asesses your customer-centric capabilites.
Read On![Understanding MarTech](https://images.ctfassets.net/76f8cs5bg9si/2xJ7FVQaFl8LZ9IC93rNpC/5d6f66ac628838290f8dc174a509eca2/POC_Icon.png?w=850&h=850&q=90&fm=png)
Understanding MarTech
Whitepaper: Discover the key fundamentals to building a winning MarTech strategy and creating customer loyalty.
Read On![MarTech Reference Architecture](https://images.ctfassets.net/76f8cs5bg9si/57SwA7GlFWfyGs4fmQ4Bkh/79e0c0e2eccf0e30377350de0e0eb09f/Icons_SO_Technology_Emerging_Technology.png?w=501&h=500&q=90&fm=png)
MarTech Reference Architecture
Multi-part Blog Series: Understand the building blocks required to enable modern, data-driven marketing.
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