MarTech Consulting Firm

Understanding MarTech in a Customer-Centric World

Drive business value and create experiences customers love. Finding the right MarTech tools and MarTech stack to fit your MarTech strategy will set you up for success now and into the future. Explore how to win at personalization and scale.

Credera’s perspective on marketing transformation

Explore why a holistic data and technology strategy wins in modern marketing.

We believe a flexible, data-first approach to marketing is the way of the future. Discover how technologies like AWS, Tealium, GCP, Azure, and others pair with data-driven marketing to create a leading digital transformation strategy and dynamic customer experience.

Marketing Analytics Platform Powered by OPMG

Whitepaper: Explore how to not only own your data but democratize it in a way that allows your business to drive meaningful, insight-based change.

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Running Your Own Marketing Analytics Workbench

Blog: Discover the primary benefits of owning your own customer data and running your own marketing analytics.

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6 Key Steps to Building a Single Customer View

Blog: Learn how to create a fully unified, single customer view that allows organizations to realize the maximum benefits of their data and technology.

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MarTech Health Check

Tool: Our MarTech Health Check asesses your customer-centric capabilites.

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Understanding MarTech

Whitepaper: Discover the key fundamentals to building a winning MarTech strategy and creating customer loyalty.

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MarTech Reference Architecture

Multi-part Blog Series: Understand the building blocks required to enable modern, data-driven marketing.

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Meet some of the MarTech experts at Credera.

Our experts have deep experience across different industries and company scales. They believe in finding the right MarTech stack for your company and will walk with you every step of the way.

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Credera partnered with a large, global, fast-food brand to assess their current MarTech stack, which identified a need to augment and modernize its customer engagement technologies. We assisted with the evaluation and proof-of-concept of several solution options, ultimately aligning on platforms enabling real-time, personalized customer interactions across both owned- and paid-channels. We are currently underway with the implementation and integration of these platforms into their existing MarTech ecosystem in preparation for a global deployment of these differentiating capabilities.

Matt DiBona

Principal, Management Consulting

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At Credera, we’ve had the opportunity to activate exceptional, harmonized, and cross-channel customer experiences that optimize conversion funnels at scale. Recently we were working with a client on a MarTech & AdTech Enablement project and while sharing the envision/roadmap, the Chief Digital Officer of the client shared, “This is easily the best MarTech & AdTech Enablement thinking in all of the company.” Moments like this remind us why we do what we do at Credera.

Greg Gough

Principal

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The focus from our clients? AdTech solutions have made it easier than ever to create highly targeted microsegments. We've seen companies do this effectively and with ease.

Phil Lockhart

Chief Digital Officer

View All Case Studies

Understanding MarTech in a Customer-Centric World

Explore why a holistic data and technology strategy wins in modern marketing.

Marketing Analytics Platform Powered by OPMG

Running Your Own Marketing Analytics Workbench

6 Key Steps to Building a Single Customer View

MarTech Health Check

Understanding MarTech

MarTech Reference Architecture

Meet some of the MarTech experts at Credera.

We want to help you create something extraordinary.