MarTech Consulting Firm

Understanding MarTech in a Customer-Centric World

Drive business value and create experiences customers love. Finding the right MarTech tools and MarTech stack to fit your MarTech strategy will set you up for success now and into the future. Explore how to win at personalization and scale.

Credera Trends in MarTech

Explore MarTech trends that make an impact.

From innovating to leverage first-party data to creating highly-targeted, personalized content, we’re always thinking about MarTech. Check out our experience-based, real-world tools and perspectives.

MarTech Health Check

Tool: Our MarTech Health Check asesses your customer-centric capabilites.

Maximize Your Customer Data Platform ROI

Webinar: Learn how to create a foundation for driving value with your CDP.

Enabling One-to-One Marketing

Podcast: This "The Blueprint" episode explores the proven value of personalized marketing.

.quote-carousel__DesktopBackgroundImage-u94mb6-3.jZxjTx:before { opacity: 1; background-image: url('//images.ctfassets.net/76f8cs5bg9si/4wp8ziAStswZHnng3gglm7/acc3924f4f9b1d992779e2175f33dacc/Matt_DiBona_HighRes.png?w=850&q=100'); }

Credera partnered with a large, global, fast-food brand to assess their current MarTech stack, which identified a need to augment and modernize its customer engagement technologies. We assisted with the evaluation and proof-of-concept of several solution options, ultimately aligning on platforms enabling real-time, personalized customer interactions across both owned- and paid-channels. We are currently underway with the implementation and integration of these platforms into their existing MarTech ecosystem in preparation for a global deployment of these differentiating capabilities.

Matt DiBona

Principal, Management Consulting

.quote-carousel__DesktopBackgroundImage-u94mb6-3.jZxjTx.gbi--2078569022-3SDCQKTUJFmA9Ep3BzNsZU:before { opacity: 1; background-image: url('//images.ctfassets.net/76f8cs5bg9si/2Pw09rqhjfxYaQD3jOZn32/4ea38feb4f8e77bcdcbfe0e890cc06fa/Taylor_Marley_square.jpg?w=850&q=100'); }

We partnered with a major homeservices marketplace to implement a custom advertising platform that increased revenue and drove more qualified leads to service providers. Credera worked across the product and engineering stacks to implement the solution across web and native mobile, ultimately improving customer experience and reducing service provider attrition.

Taylor Marley

Senior Manager, Los Angeles Market Lead

.quote-carousel__DesktopBackgroundImage-u94mb6-3.jZxjTx.gbi-418149664-aGVxCdyNeNy4yMdVbvrtCg:before { opacity: 1; background-image: url('//images.ctfassets.net/76f8cs5bg9si/3lnkyFdexk2NBI13ctMaa0/5549ae2caebad67199b1cf315116b086/Greg_Gough_HighRes.jpg?w=850&q=100'); }

At Credera, we’ve had the opportunity to activate exceptional, harmonized, and cross-channel customer experiences that optimize conversion funnels at scale. Recently we were working with a client on a MarTech & AdTech Enablement project and while sharing the envision/roadmap, the Chief Digital Officer of the client shared, “This is easily the best MarTech & AdTech Enablement thinking in all of the company.” Moments like this remind us why we do what we do at Credera.

Greg Gough

Principal

Understanding MarTech in a Customer-Centric World

Explore MarTech trends that make an impact.

MarTech Health Check

Maximize Your Customer Data Platform ROI

Enabling One-to-One Marketing

Ready to achieve your vision? We’re here to help.