This tool will measure your organization across six key customer-centric capabilities required for delivering remarkable customer experiences at scale. The output is designed to equip marketing and technology leaders with insights to drive MarTech optimization and investment decisions.Begin Assessment
How It Works
1. Take the Assessment
Answer a series of questions that we will use to measure your customer-centric capabilities across six dimensions
2. See Your Results
Receive an overall score, dimension scores, and key insights to help drive MarTech optimization investment decisions
Our digital Customer-Centric Maturity Model is built on six dimensions
Agile Marketing Operations
Ability to manage the business of Marketing cohesively across internal and external teams, enabling rapid development, testing, and delivery of new customer experiences. Campaigns are planned, managed, and measured across all teams and channels with the ability to pivot, prioritize and innovate easily.
Ability to serve customers with relevant content at the right time and through the right channel from a library of dynamic, reusable, and brand-consistent assets.
Single View of the Customer
Ability to collect, ingest, and store customer data from all potential sources (e.g., 1st & 3rd party data) into a unified customer view complying with data privacy regulations and preferences.
Ability to match personalized messaging, content, and offers to customers at the right time in the right channel to inform the next-best-action for that specific customer.
Experience Activation & Optimization
Ability to deliver relevant marketing content to customers through prescribed channels and optimize Marketing content in real-time based on customer activity.
Governed Marketing Analytics
Ability to derive meaningful insights from marketing performance and customer activity, sharing data with all relevant stakeholders, to enable continuous improvement throughout the entire marketing lifecycle.