In this document, What Is Design Thinking?, our team explores how better, more consistent innovation is produced through the iterative and user-focused process of design thinking. Leaders who embrace a mindset that combines empathy and experimentation become more effective problem-solvers. This mindset and the corresponding process for design thinking helps organizations create solutions that are better aligned with user needs, increasing the probability of product success and decreasing the risk associated with innovation.
Within this document, you’ll find practical steps for jumpstarting design thinking at your organization and answers to the following questions:
What is design thinking?
How is design thinking different?
How does design thinking work?
What does design thinking achieve?
What does design thinking look like in practice?