Webinar: “Winning with APIs and the Advent of the NFL’s West Coast Offense” by Apigee & Credera

Joe Montana and Bill Walsh made it legendary in the 1980s, and today The West Coast Offense still stands as one of the most successful and innovative strategies in the history of football. The West Coast Offense leveraged existing tools of the game in new ways to bring its players and fans a decade of winning seasons and three Superbowls – much like today’s retail and eCommerce companies are innovating to win with APIs. In this complimentary Webinar, learn how your company can leverage APIs to reach new channels and device platforms, generate revenue through partnerships, stimulate third-party innovation, super-charge your affiliate strategy, and succeed in the new mobile, social, and multichannel web.

__We’ll discuss:

__•  What is an API and what it means for your business and tech teams

•  API champions and case studies of companies succeeding in the new web economy

•  Reaching the mobile and multichannel web by opening up to partners, developers, and affiliates

•  Driving third-party innovation and rapid development with a successful API strategy

•  Building an API roadmap from concept to implementation

•  Device strategies for reaching the thousands of new mobile and connected device platforms  

•  Combining mobile, social, and eCommerce to turbocharge your business

•  Leveraging existing assets to find new revenue sources and impact your bottom line

Title:     Winning with APIs and the Advent of the NFL’s West Coast Offense     

Date:    Thursday, January 27, 2011       

Time:  1:00 PM – 2:00 PM CST

Presenters: John Shields & Mike Debnar

Register at https://www1.gotomeeting.com/register/609374560

Hosted by Apigee and Credera

• ECommerce
• IPhone
• Mobile
• Credera
• API
• Apigee