User experience (UX) research refers to the techniques, practices, and methodologies design teams use to deeply understand end users – their needs, wants, behaviors, and attitudes.
User research is critical. When conducted upfront, UX research prevents teams from wasting time and resources building something, only to find out too late that it did not meet what end users wanted or needed. In addition to improved user/customer satisfaction, studies show that a practice of design that incorporates comprehensive UX research can have a direct and positive impact on business key performance indicators (KPIs) like revenue, time to market, and conversion.
In this document, you’ll find answers to the following questions:
What are examples of user research activities?
What does it look like to have a mature design model?
What’s the data behind design impacting on KPIs?
Can design (really) impact the bottom line?
We are passionate about helping companies conduct user research that leads to value. Learn more about our user experience work with clients here, or reach out to a Credera innovation expert at firstname.lastname@example.org if we can partner with you to achieve your transformation goals.