Transformation•Feb 07, 2023
The Savvy CMO Survey Part 3: Building the Customer Experience of the Future
84% of consumers say the customer experience provided by a business is equally important to the product or service they’re buying. Despite this, our latest survey of over 200 CMOs shows that most marketing leaders are years away from “being able to deliver individualized, one-to-one customer experiences.”
The Savvy CMO Survey
To better understand how organizations are causing these issues, we polled 200 of CMOs in both the U.S. & the UK. The CMOs surveyed work at organizations with a minimum global revenue of $100M (£83M) and an annual marketing budget of at least $10M (£8.3M).
The Savvy CMO Survey Part 3 is the third report in Credera’s four-part series that explores how chief marketing officers (CMOs) can implement an efficient and effective customer experience.
Interested in reading parts 1 and 2 first? Find them below.
In This Report
We reveal some of the biggest challenges CMOs face in delivering an effective customer experience and present a four-layer model that they can employ to ensure true connectedness and deliver the customer experience of the future today. Key takeaways include:
The biggest challenges CMOs face in delivering an effective customer experience
Credera's four-step methodology to help organizations accelerate true connectedness
How to break down organizational silos
- Marketing Strategy
- Marketing Tools
- Marketing Analytics Platform (MAP)
- Modern Marketing Transformation
- Data Collection
- Advanced Marketing Analytics
- Marketing Automation
- Marketing Analytics
- Marketing Technology Digital CMO Chief Marketing Officer
- Digital Marketing
- Marketing Personalization