DataFeb 23, 2021

The Blueprint | Enabling One-to-One Marketing

Credera Team

The Blueprint

At Credera, we believe the toughest business challenges are best solved with a team—a team who works together to create a plan, or blueprint, for accomplishing their goals.

That's why we decided to launch a new monthly podcast to bring our team's insights to you. Through The Blueprint, Credera leaders discuss business challenges facing global leaders today and share experiences to help solve them. Topics covered include data, technology, strategy, transformation, and leadership.

This month, we're excited to release our first podcast episode in The Blueprint series. Our hosts Paul Nichols and Jeph Kryzak interview Credera principal and MarTech expert Greg Gough to discuss enabling one-to-one marketing.

This podcast is available on Apple Podcasts, Spotify, and Buzzsprout.

On This Episode: Enabling One-to-One Marketing

In this episode, we take a deeper dive into the benefits of implementing a one-to-one marketing strategy. We explore the proven value of providing personalized marketing, how the pandemic has expeditated the shift to tailored marketing, and tips for marketers who want to implement a single customer view.

Interested in learning more or want to submit a question for the mailbag? Reach out to us at

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