Credera is excited to announce the release of our latest podcast: "The Ins and Outs of Agile Marketing"
This podcast, which is available on iTunes, Spotify, Google, and Anchor FM, brings together some of the brightest sparks in technology and transformation consulting to wax lyrical on current trends and challenges facing organizations today.
On This Episode
Agile marketing is all the rage as a way to build flexible and responsive marketing organizations. A recent CMO Survey also found that 79% of CMOs at organizations with an annual revenue of $3 billion (£2.5 billion) or more say it’s “important to be very reactive in marketing.”
At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?