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Technology

Oct 31, 2024

Revolutionizing content migration with machine learning

Arun Daniel
Balaji Canjapalli Shivakumar

Arun Daniel and Balaji Canjapalli Shivakumar

Revolutionizing content migration with machine learning

Your content is a significant investment in promoting your products or services and uniquely positioning your brand. As you modernize your digital ecosystem, optimizing the migration of these assets is critical for a successful implementation.

One of the biggest obstacles in transitioning from a legacy content management system (CMS) to a more modern architecture is the enormous task of migrating content and metadata. This is where machine learning can make a substantial impact.

For migrations to Adobe Experience Manager (AEM), our proprietary CMS Bridge solution leverages machine-learning algorithms to map features and create a streamlined, automated process, reducing the time and costs associated with website deployment by up to 80%.

With ease and efficiency, CMS Bridge also creates and stores mapping rules, downloads content, and migrates data without errors or misfiled information.

How CMS Bridge works

Moving from one CMS to another often involves dealing with different layouts, components, and image renditions. If handled manually, this mismatch can lead to significant delays and resource expenditure.

CMS Bridge mitigates these challenges with a structured approach for migrating to AEM:

  1. Discovery: We map one-to-one components from the existing CMS to CMS Bridge, ensuring a smooth transition.

  2. Creation of automated scripts: While CMS Bridge comes with pre-built scripts, we customize them as needed to handle unique scenarios.

  3. Migration: CMS Bridge is particularly effective for large-scale migrations, such as news articles and blog pages. For instance, it has facilitated the migration of thousands of pages in just 2-3 weeks with minimal manual intervention.

Notable highlights

Content migration from any version: CMS Bridge supports content capture from any version of TeamSite (DCR/DCTs or LiveSite) and migrates to AEM using templates and components.

User-friendly interface: CMS Bridge is built with an intuitive UI, enabling non-technical team members to easily migrate content.

SEO, tagging & taxonomy support: CMS Bridge captures all keywords, metadata, and tags from the current application during the migration process.

Digital asset management: The tool can migrate digital assets by preserving their technical, informational, and administrative metadata.

Extensions and customizations: CMS Bridge is built on a flexible architecture that allows for future enhancements and customizations.

Cost savings: It can migrate pages quickly and in bulk, resulting in up to 65% savings in resource costs.

Case study: Seamless migration with CMS Bridge

A leading organization in the HR industry sought to create consistency across its multiple web properties and enhance the overall site experience. To achieve this, they partnered with us on a comprehensive redesign and content migration project.

For the migration, our specialists conducted a thorough analysis of the existing pages to identify the best templates and components for populating content, then partnered with the organization’s development team to migrate the content using CMS Bridge:

  1. We created scripts to migrate content from SharePoint, Drupal, and WordPress to AEM, ensuring seamless integration and consistency across all platforms.

  2. We identified and mapped components from the legacy CMSs to AEM, allowing for a structured and organized content migration.

  3. We conducted thorough data integrity checks to ensure that all content was accurately migrated and properly formatted in the new CMS.

Additionally, we trained the organization's content editors, who were new to content authoring, to ensure a smooth transition and effective content management.

The bottom line

When you’re ready to modernize your digital ecosystem, put machine learning to work. Schedule a call with our specialists to discuss how CMS Bridge can save you time and money in your next upgrade.

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