Pure Signal | Trust and Transparency in AI-Driven Marketing with Ellen Gates

Credera is excited to announce the release of a new Pure Signal episode: "Trust and Transparency in AI-Driven Marketing with Ellen Gates."

On this episode

What and who will ultimately determine the real value and potential risks that follow the rise of AI? In this episode of Pure Signal, the team dives into why trust has emerged as a defining factor in AI adoption and reaction as organizations move from experimentation to scaling their real-world usage.

Joined by special guest and Credera Partner Ellen Gates, hosts Kevin Erickson, Jake Carter, and Ryan Medellin unpack the growing gap between what AI systems actually can do and what most customers believe they can do. Bringing in a wealth of marketing and end user expertise, Ellen speaks to what she’s seen out in the field as it relates to personalization, privacy, and governance. You’ll hear why the team believes misaligned signals, opaque models, and poor results can quickly erode confidence in newly deployed AI systems.

For leaders navigating AI-driven marketing, customer experience, and enterprise transformation, this episode offers a grounded perspective on how transparency, thoughtful design, and human accountability are becoming essential to building durable trust and sustainable AI strategies.

Outline

• 00:00 Intro

• 00:25 Warming up from all the snow

• 01:50 Introducing Ellen Gates to the show

• 04:50 Tackling trust and transparency

• 11:20 The future of data privacy and AI

• 13:25 Why showing your work is more important than ever

• 18:30 This third party problem isn't new

• 22:35 Businesses are still in the driver's seat

• 27:00 Where advertising fits into this equation

• 30:55 Control vs. collaboration

• 37:00 Merging cutting edge tech with seamless CX

• 39:00 Closing thoughts

Pure Signal

In Pure Signal, North America CEO Kevin Erickson, Global Chief Innovation Officer Jake Carter, and Manager in Marketing Solutions Ryan Medellin cut through the noise to bring you what matters in tech.   

Together they’re digesting the biggest developments in tech, data, AI, and beyond to bring you the strategy-focused insights you need to position your business for an uncertain future.  

This episode is available wherever you listen to your podcasts. 

Listen now: Spotify, Apple Podcasts, YouTube

Connect on LinkedIn with: 

• Kevin Erickson

• Jake Carter

• Ryan Medellin

• Ellen Gates

• Learn more about Credera 

• Artificial Intelligence
• Data Science, Artificial Intelligence & Machine Learning
• Innovation
• AI