DALLAS (02/07/2012)— This winter, The Pep Boys—Manny, Moe & Jack (NYSE: PBY) – launched TreadSmart with the leadership and services of Credera, a management and technology consulting firm, on the Broadleaf Commerce open source eCommerce platform. TreadSmart is a tire selection system that allows customers to research tires, compare features and pricing, make an online purchase, and schedule an in-store appointment. TreadSmart puts the customer in the driver’s seat – literally.”Achieving the vision for TreadSmart required a highly customized eCommerce solution with deep integrations to Pep Boys’ enterprise store and inventory systems,” said Brian Polster, President and COO, Broadleaf Commerce. “Broadleaf Commerce is designed for customization. One of our key goals is to provide retailers with an eCommerce framework that offers no limits.”TreadSmart asks tire buyers questions specifically related to the individual’s driving habits and then makes recommendations based on that information. Unlike any other online tire buying system, TreadSmart allows the customer to schedule installation at a Pep Boys location convenient to the driver’s home or office – even on the same day.
“TreadSmart not only gives the customer all of the details to make an informed decision, it also helps eliminate the mystery behind buying tires,” said Scott Allen, Assistant Vice President of Marketing, Pep Boys.
Pep Boys had a vision to make tire shopping easier for its customers. Credera and Broadleaf Commerce brought that vision to life by working with Pep Boys’ leadership to develop a pricing, fulfillment, and merchandising strategy -essentially the business model to support the Pep Boys vision.
“One word that describes Credera is capability. Credera helped us grow, understands where we are headed, understands our infrastructure, and understands the challenges,” said Scott Allen.
“It has been fun to watch Pep Boys use the technology on pepboys.com to reach their customers in new ways, to tie true business value to the initiatives we have done, and to actually watch their customer base grow,” said Justin Bell, Vice President, Credera.
Grow revenue and improve user experience, while dramatically reducing time-to-market with Broadleaf Commerce
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.pepboys.com.
About Broadleaf Commerce, LLC
Broadleaf Commerce, LLC is a privately held company committed to developing and supporting an open source alternative for enterprise eCommerce. It is the first company to develop an open source, enterprise-ready eCommerce solution using the widely adopted Spring Framework, which is the leading platform to build and run enterprise Java applications. Companies using Broadleaf Commerce are able to improve efficiency, capitalize on competitive advantages, and increase revenue. The open source business model yields a product that is superior to others for a fraction of the cost and is designed for customization. For additional information, visit www.broadleafcommerce.org or email firstname.lastname@example.org.
Credera is a full-service management and technology consulting firm with clients ranging from Fortune 1,000 companies to emerging industry leaders. Clients hire Credera to own their toughest problems; they retain Credera because Credera keeps its promises. Credera provides expert, objective advice to help solve complex business and technology challenges. Capabilities include strategy, organization, process, analytics and technology to ensure client success. Founded in 1999, Credera is headquartered in Dallas, TX and hosts offices in Austin, Houston, and Denver. More information is available at www.credera.com.