Paving New Ways to Seamless Content Creation at Newell Brands

Newell Brands is revolutionizing its global content supply chain to scale and accelerate content creation across brands like Sharpie, Rubbermaid, and Yankee Candle. Powered by AI and integrated with tools like Adobe Experience Manager Assets, Adobe Workfront, and Adobe Firefly, this transformation streamlines workflows, optimizes metadata and taxonomy, and boosts automated content creation. The result? Thousands of assets created faster, better user and customer experiences, more empowered teams to meet growing business demands, and increased marketing ROI.

Key takeaways:

• Strategies for building a strong business case for content transformation

• Lessons on unifying processes, taxonomy, and asset structures across brands

• Best practices for automating tasks and scaling content