Strategy
Jun 05, 2024
Omnicom named a leader in The Forrester Wave™: Commerce Services, Q2 2024
As a commerce technology leader, Credera has helped Omnicom become a commerce powerhouse that enables its clients to accelerate into the rapidly expanding digital commerce and retail media sectors.
Our highlights of the report:
Companies are leaning on commerce service providers today more than ever: With the collapse of the consumer lifecycle, companies are leveraging commerce service providers to offer a total commerce experience.
Why these are the 10 top commerce service providers: Forrester Wave identified the most significant commerce services providers in 2024, then researched, analyzed, and scored them using a 24-criterion evaluation.
Omnicom is a leader in commerce experiences: Within Forrester’s 24-criterion evaluation Omnicom received the highest scores possible in 12 criteria, including commerce strategy, vision, innovation, retail media, platforms, data / analytics / AI, online and retail marketplaces, in-store services, partner ecosystem, and awards and creativity.
“Supported by its strong Omni platform and its surprisingly (to us) large commerce and technology workforce, Omnicom is accelerating into commerce. Compared with others evaluated, Omnicom shows strategic strength in its partner ecosystem, offering extensive commerce platform support and marketplace presence.” -- The Forrester Wave™: Commerce Services, Q2 2024
