Mastering connected data & decisioning for measurable impact

Organizations that unify data and insights (first-party data, zero-party preferences, consent records, etc.) then connect decisioning (AI recommendations, journey rules, content variations) will be best positioned to win in an environment where customer expectations are higher than ever.

Adobe’s recent wave of enhancements—from AI orchestration agents to unified profile activation—provide a powerful technology blueprint to realize this connected vision.

In this ebook, we’ll take a closer look at Adobe’s groundbreaking tools and what they mean for the future of marketing.

• Cloud Data
• Data Analytics
• Data Architecture
• Data Strategy
• Artificial Intelligence
• AI
• Adobe Experience Platform
• Adobe Journey Optimizer
• Adobe Marketo Engage
• Customer Journey
• Adobe
• Customer Needs
• Innovative tools