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AI

May 10, 2024

Leveraging GenAI to deliver personalization at scale

Jay Proulx

Jay Proulx

Leveraging GenAI to deliver personalization at scale

See how Omnicom’s proprietary approach to managing content workflows and optimizing hyper-personalized marketing campaigns unlocks areas of new growth and generates higher ROI. Whether you’re far along the content-generation maturity curve or need to start by breaking down silos, this agile, collaborative solution lets you guide customers seamlessly from awareness to advocacy.

Key topics include:

  • Collaboration, integration, and synchronization with Content Factory, Omnicom’s forward-looking evolution of Adobe’s Content Supply Chain

  • Creation, personalization, and variation to the demand for personalized content

  • Orchestration, segmentation, and optimization

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