StrategySep 21, 2016

7 Keys to Unlock and Lead Innovation Strategy

Justin Bell, Jake Carter, Scott Covington, and Gabe Knapp

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Innovation flourishes in organizations that embrace all of the following elements in the context of a strategic purpose:

1. Coordinate enterprise-wide leadership and governance of innovation.

2. Develop a shared definition of innovation.

3. Foster a culture of innovation.

4. Manage the innovation portfolio like a venture capitalist.

5. Commit to design thinking.

6. Create radical connection with customers.

7. Build internal and external partnership networks.

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