To get noticed, the content your brand delivers needs to be remarkable. While striking visuals get customers’ attention, the accompanying copywriting has to be just as impactful for your brand to hold that attention.
In Part 1 of this two-part ebook series, we’ll cover the team roles and brand guideline basics writers need to create copy that keeps customers reading and ultimately guides them to conversion. You’ll learn more about:
Structuring your content writing team
Ensuring proper communication
Creating brand style guidelines for copywriters
Establishing editorial guidelines and achieving adoption
- Content Marketing
- Content Management System
- Content Management
- Content
- Customer Experience
- AI
- Artificial Intelligence
