StrategyJan 30, 2019

How to Craft a Winning Mobile Retail Strategy

Kevin Erickson, Nathan Shaub, Jacob Baynham, Grace Lee, and Ben Grotta

Although there will likely always be a role for traditional brick-and-mortar retail, mobile is well positioned to shape the industry’s future and become a go-to customer-facing channel within the next five years. While this shift will not affect every retail business, the vast majority must prepare for a significant mobile presence.

So, how do you compete in mobile retail?

We will answer that question by progressing through the typical mobile customer journey, including customer engagement, shopping and browsing, and closing the sale.

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